Pragmatic Play is bringing Kevin Hart into its live casino studio for a two-day broadcast event this November, marking one of the more unusual celebrity crossovers the sector has seen.
Hart to Host Four Sessions Across Two Days
On 6 and 7 November, Hart will host a selection of Pragmatic Play’s live casino titles across four separate sessions. The exact games he will front on each day are being kept under wraps until broadcast, a move designed to keep both operators and players checking in throughout the event. The broadcasts will not be available to UK players, and access may be further restricted depending on jurisdiction.
Hart, known for his stand-up work and film roles in franchises including Jumanji and Ride Along, described the deal as a natural fit, saying he was bringing his own energy to the studio floor and that Pragmatic Play’s plans for the event were not small in scale.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said the partnership was built around creating a memorable experience for players and operator partners, adding that Hart’s personality would set the sessions apart from the supplier’s usual hosted content.
Promotions and Cash Drops Planned Around the Broadcasts
In the run-up to the event, Pragmatic Play will roll out promotions offering players the chance to win free chips on live casino games, including those Hart will host. During the sessions themselves, the supplier plans to distribute random cash prizes to players taking part, adding an incentive layer on top of the entertainment angle. Full scheduling details are expected to be released through Pragmatic Play’s official channels closer to the broadcast dates.
Hart’s Existing Ties to Gambling
Hart’s move into live casino hosting builds on a history that already includes gambling. He has taken part in several televised high-stakes poker events alongside established professional players, and has worked with DraftKings on sports betting marketing in North America. Those existing connections make the Pragmatic Play appearance less of a one-off endorsement and more of an extension of ground he has already covered publicly.
Celebrities Moving From Advertising Into the Game Itself
Gambling brands have used celebrity endorsements for years, largely through television spots and promotional campaigns. What is shifting is where those celebrities sit in the process. Rather than fronting an advert, they are increasingly being placed inside the product itself, hosting sessions, reacting in real time and interacting directly with players.
Live formats suit this shift because viewers are watching something unscripted rather than a fixed advertisement. A celebrity’s reactions and unpredictability can hold attention in a way a traditional campaign cannot, particularly for audiences who might not otherwise engage with a specific casino product.
Pragmatic Play’s decision to put Hart on the studio floor, rather than in a commercial promoting the platform, reflects that broader direction. It treats the celebrity as part of the entertainment format rather than a marketing layer sitting outside it.
Key questions answered
When will Kevin Hart host Pragmatic Play’s live casino sessions?
Hart will host sessions on 6 and 7 November, across four separate broadcasts. The exact games he hosts each day will be revealed to players as the event unfolds.
Which games will Kevin Hart host?
Pragmatic Play has not confirmed the specific titles in advance. The lineup will feature some of its most popular live casino games, with the exact tables announced on each day of the event.
What promotions are tied to the event?
In the lead-up to the broadcasts, Pragmatic Play will run promotions giving players the chance to win free chips on live casino games, including those Hart hosts. During the sessions themselves, random cash prizes will also be dropped to players taking part.
Has Kevin Hart been involved in gambling before?
Yes. Hart has appeared in several televised high-stakes poker events and has worked with DraftKings on sports betting marketing in North America, making this live casino appearance an extension of an existing connection to the gambling world.